Marketing is a action that takes place in a social environment, between persons or entities with an economic and administrative purpose, where both parties, by an exchange of interests, get what they want.
Other definitions of marketing
Different authors have made their contribution to the concept of marketing, referring is to it of various forms, but related between them. You mention two of them.
- Plan to follow to make a company reach their sales, goals or strategies based on an analysis of what the customer wants to get ahead needs. (Jerome McCarthy)
- Marketing is a kind of battle, where the rival–companies in the same industry – compete including analyzing each other, displaying its strengths and weaknesses, in order to find the best way to attack and an excellent defense, where the prize will be the customers.
This practice, also most known as Marketing, is the sum of all the above mentioned features. All provide a point of view especially but by itself alone are incomplete to cover this broad concept, since we will finally understand by marketing that:
It is a process that consists of the articulation and direction of strategic actions to create a quite saleable product (i.e., be necessary and having value), this includes generating effective communication between consumer and enterprise, managing relationships, finally obtaining an entity with profits and satisfied customers.
What includes or may include marketing.
- Analysis of the market and the competition
- Determination of the product
- Message to send to the consumer
- Mechanism to send the message
- How to distribute the product.
Data historical on the marketing
It marketing is very old, while not existed a University that created them professional that today exist, itself had experts and shrewd traders and men with vision outstanding to which is les made case, because had a species of capacity for them business quite remarkable. In the United States were called “Masters of company”, an example was Henry Ford.
Seeing that this was a subject that reported apparent profits and that required a management system, created what is the area of sales within companies, where dedicated staff and resources for the planning, management and operations, advancing up to understand that all strategies should guide the customer, based on their needs and putting them.
It is the 80’s when the thrust had changed to more competition, this being the aim of the companies, as if it were a war. This became known as Marketing.
But if we go back to the beginning, we will understand the evolution of marketing. Everything begins from 1800 to 1920 the where marketing was geared to production, since all that was made was immediately sold and there was no excessive variety or competition. The -demand was always greater that the offer. Subsequently, the crisis lived in parts of Europe and the United States, made to turn, everything was now focused on sale, otherwise production could bring many losses and stagnating market.
Thanks to theorists and university studies, was that the marketing process took as fundamental itself, giving way to the Marketing in 1950.
Today, what predominates is the system one by one, where the important thing is to sell to each person in particular from computerized information from databases.
Types of marketers
Conventional: they are those who adhere to traditional media, usually have been trained low these paradigms and although they have witnessed social and computer changes, remain relatively faithful to the television, radio, press or related.
Brand: he is an expert in branding, making a company reach your particular, noteworthy and personal logo within the community of consumers.
Internet: if in something is handled, is in the platforms of the cyberspace, already be web pages or any other instrument related. Also known as Marketing online.
Social networks: Today social networks are the lives of the people and it is one of the most important means of communication, since it is here where people find the means to broadcast information and receive it. If like that your company evolves and is in mouth of all, this is the way to send it en masse of user in user.
Communicator: have the ability to sell unless the consumer realizes.
Researcher: applied research and the rules of this discipline.
Visionary: advances to the needs of consumers.